India’s largest carmaker, Maruti Suzuki, is preparing an aggressive expansion in 2025 with eight new SUV launches, aiming to dominate India’s booming SUV market. With the segment accounting for nearly half of all passenger vehicle sales, Maruti plans to reclaim leadership by introducing a blend of compact, mid-size, and hybrid SUVs tailored for every price point.
Maruti’s SUV Strategy for 2025
Maruti’s goal is simple yet ambitious — to secure a 50% share of India’s SUV market. The automaker plans to achieve this by expanding across both ICE (internal combustion engine) and hybrid powertrain categories, introducing new models under both Maruti Suzuki Arena and Nexa dealerships.
The 2025 SUV roadmap focuses on fuel efficiency, technology, and affordability, catering to urban families and adventure enthusiasts alike.
Upcoming SUV Line-Up
Maruti’s upcoming launches include all-new and updated models, ranging from compact SUVs to large 7-seaters. The expected lineup includes:
| Model | Segment | Powertrain | Expected Launch |
|---|---|---|---|
| Maruti Fronx Turbo Hybrid | Compact SUV | 1.0L Turbo + Mild Hybrid | Early 2025 |
| New Grand Vitara Strong Hybrid | Mid-Size SUV | 1.5L Petrol Hybrid | Mid 2025 |
| Maruti Jimny Automatic | Lifestyle SUV | 1.5L Petrol AT | Mid 2025 |
| Maruti EVX Electric SUV | Electric SUV | Dual Motor EV | Late 2025 |
| Maruti Baleno Cross (New Gen) | Compact Crossover | 1.2L Petrol Hybrid | Early 2026 |
| 7-Seater Grand Vitara XL | Full-Size SUV | 1.5L Strong Hybrid | Late 2025 |
| Compact SUV (Y43 Project) | Entry SUV | 1.2L Petrol / CNG | Early 2025 |
| Urban Cruiser Hyryder Facelift | Mid SUV | 1.5L Hybrid | 2025 |
This diversified lineup gives Maruti a presence in every SUV segment — from compact commuters to premium family movers.
Hybrid Technology and Electrification
Maruti is doubling down on hybrid and electric technologies to bridge the gap between traditional and zero-emission vehicles. The automaker’s new strong hybrid systems, co-developed with Toyota, are designed to deliver up to 28 km/l fuel efficiency in city traffic — a crucial advantage as fuel prices remain high.
The EVX Electric SUV, co-developed with Toyota, will be Maruti’s first long-range EV offering 500+ km range, powered by a 60 kWh battery pack.
Design, Interiors, and Connected Features
Each upcoming model follows Maruti’s evolving design philosophy — muscular, premium, and tech-oriented. Expect LED matrix headlamps, connected DRLs, and new floating infotainment systems with wireless Android Auto/Apple CarPlay.
Cabins will feature:
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360° cameras and ambient lighting
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9-inch touchscreen with Suzuki Connect
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Head-up display and ventilated seats
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Dual-zone climate control and wireless charging
Higher variants will also support ADAS Level 2 safety systems, a first for several Maruti models.
Competitive Advantage
By introducing multiple SUVs across price brackets, Maruti aims to compete directly with Tata, Hyundai, Kia, and Mahindra, which currently dominate the SUV landscape. With localized production and hybrid tech, Maruti’s models will deliver superior fuel efficiency and affordability — two key selling points for Indian buyers.
The upcoming launches will also leverage Toyota’s global technology through their long-standing partnership, giving Maruti access to advanced hybrid systems and global EV platforms.
Market Outlook
With demand for SUVs expected to exceed 2 million units in 2025, Maruti’s eight-launch strategy could significantly boost its market presence. Analysts expect Maruti’s hybrid and EV initiatives to attract both budget-conscious families and tech-savvy urban customers.
The company’s move aligns with India’s push toward cleaner mobility, ensuring a sustainable future while maintaining performance and affordability.
FAQs
How many new SUVs will Maruti launch in 2025?
Maruti Suzuki plans to launch eight SUVs in 2025 across compact, mid-size, and hybrid segments.
What is Maruti’s goal with the new launches?
The brand aims to capture 50% of India’s SUV market share by expanding its hybrid and electric vehicle lineup.
Will Maruti launch an electric SUV in 2025?
Yes, the Maruti EVX Electric SUV will debut in late 2025 with an estimated 500 km range.
Which Maruti SUV will feature ADAS technology?
The Grand Vitara 2025 and 7-seater XL variant are expected to include ADAS Level 2 driver-assistance systems.
What will be the most affordable Maruti SUV in 2025?
The Y43 Project SUV, expected around ₹8–9 lakh, will target first-time SUV buyers in India.